How to create an Emotional Report?

This guide provides an overview of the emotional report building process, including a detailed outline and guidelines to write your own.

The reports give an overview of the emotional response during the session. It's important to know if the emotions are positive or negative, and how intense they are, in order to understand how the user is reacting to the content.

Outline of an emotional report

We provide the following outline of a package testing report focused on emotional feedback analysis.

1. Introduction: The introduction of the package testing report will provide an overview of the goals and objectives of the study.

2. Test Goals: The test goals section will outline the specific goals that the study was designed to achieve.

3. Test Methodology: The test methodology section will describe the methods used to collect and analyze the data. You can refer to the article on Reliability and performance of facial expression recognition to explain the methodology used with VideoFeel

4. Results: The results section will present the findings of the study. To go further on how to present the results, you will find useful informations in the following section.

5. Analysis: The analysis section will interpret the results of the study and provide insights into the emotional reactions of consumers to the packaging. To help you write on this part, you can refer to this article on Which emotions are important in market research studies that gives practical analysis to each data provided by the API

6. Recommendations: The recommendations section will provide suggestions for how the packaging could be improved based on the findings of the study.

How to present the emotional results 

We provide high level formulas to present the highlights results in a report.

An overview of the emotional response can be calculated very easily from the emotion prediction values, for example, you can score global responses during the session.

Global Emotional Response

Global Emotional Response as the calculation of :

 (Surprise + Amusement + Confusion ) /3

This will represent an average intensity of emotional reaction.

Global Emotional Response score interpretation:

If the score is low (typically below 0.2), it means that not much emotional activity has been detected.

Global Mood

Global Mood is is based on amusement mean value

  • from 0 to 0.2 : Neutral
  • and between 0.2 and 1 : Happy

Global Mood score interpretation

This will give an estimation of the overall mood to know if it's positive or neutral.


More advanced presentation

Advanced data visualization can help to provide a more complete picture of the user's emotional response. 

The VideoFeel team has already created tools for advanced data visualizations. These tools can help to identify patterns and trends in the data, and to understand how the user is reacting to the content. This can be extremely helpful in understanding the customer's emotional response and determining how to best adjust the content to meet their needs.

👋 Don't hesitate to contact us, we can make it work for you.


Similar posts

Get notified on new insights on emotion video analytics

Be the first to know about new Emotion Video Analytics insights to build or refine your marketing function with the tools and knowledge of today’s industry.