Resources and guides for your emotional feedback analysis journey
VideoFeel is an emotional analysis platform that uses cutting-edge technology to understand people's reactions to videos.
In this page you'll find all the information you need to understand how your videos are resonating with viewers and how to make changes to create even better videos.
Which emotions are important for video analysis feedback?
Learn which emotional insights are important and find how your video is making people feel with Hoomano's VideoFeel emotional analytics solution.
Emotional feedback is important to assess the performance of any communication. Questions such as "Is the message clear?", "Does it generate confusion?", and "Is there some surprise as I expected?" are important to answer when creating a communication like a video that’s expected to have a clear impact.
Four social cues that are considered important in emotional analytics are attention, surprise, confusion, and amusement. Learn more in the article.
VideoFeel uses its patented emotional artificial intelligence technology to help market researchers use facial expression recognition to collect data on people's emotional reactions to videos.
Relationship between facial expressions and human emotions
This article is describing our approach to assessing emotions from facial expressions in the context of watching a video
We love to share what we learn
Over the last decade, the Hoomano Team has worked around Emotion AI with robots, digital assistants, market research and many others. They share what they learn along the way in their blog and we've curated the most relevant for you here.
These are the most relevant learnings from the company blog: